Note: CBX Conference will run in meeting rooms from 9:00am - 12:00pm. There will be a break in education programs from 12:00pm - 1:00pm. At 1:00pm there will be a keynote on the show floor for both T&T and CBX. All education for the afternoon will be on the show floor and universal to both T&T and CBX Audiences.

Note: All attendees have access to both show floors and education on the show floor stage.

Note: Only Craft Beverage Conference Attendees have access to this track. Craft Beverage Conference attendees can also attend all sessions on the show floor.

8:00 AM - 8:30 AM

Grab a quick cup of coffee and a light bite before heading into session

8:30 AM - 9:15 AM

Take a tour of the modern craft beverage world and dive into key category data, trends, and insights. Presented by BWC, a leading consulting firm for the adult beverage industry. 

9:15 AM - 9:45 AM

This session will introduce you to the importance of AI's impact on your digital marketing strategies. Explore how AI tools can enhance your brand's online presence, from social media algorithms to data-driven customer insights. Discover practical applications of AI in crafting personalized marketing strategies. Learn how to use AI to analyze consumer trends, predict market shifts, and create content that resonates with your target audience. 

11:15 AM - 12:00 PM

Join us as we tackle the complexities of crafting and managing a robust distribution network. Dive into the subtleties of distribution within the craft beverage industry, including selecting ideal partners and securing advantageous terms. Compare various distribution approaches, from self-distribution to collaborations with regional and national distributors ultimately helping you identify the most suitable model for your brand.

11:45 AM - 1:30 PM

This session is tailored for craft beverage professionals seeking to amplify their brand's presence and influence without breaking the bank. We'll dive into cost-effective and impactful strategies that promise the "Biggest Bang for your Buck" in today's digital and traditional marketing landscapes. This comprehensive approach will cover essential facets of PR and marketing, focusing on innovative tactics tailored to the unique needs and budget constraints of the craft beverage sector.

9:30 AM - 10:15 AM
What funding do you need to finance the growth of your company? As a producer who wants to grow, you need to understand the different sources of funding available to you and the advantages and disadvantages based on your unique situation. What will be the costs? What regulatory and reporting considerations do you need to consider? Join this discussion to better understand various sources of capital and how they compare and contrast each producer's particular needs.
10:15 AM - 11:00 AM
This session offers a overview of current trends, challenges, and opportunities in M&A within this vibrant industry. We will explore the driving forces behind recent mergers and acquisitions in the craft beverage sector. Understand the motivations that lead craft beverage brands to merge with or acquire others, and learn about the strategic benefits and potential pitfalls of these business decisions. This talk will also provide insights into the process of M&A, from initial considerations and valuation to negotiation and integration. We'll discuss the financial, legal, and cultural aspects of merging with or acquiring a company, providing a comprehensive overview of what it takes to successfully navigate an M&A deal
11:00 AM - 11:45 AM
This session offers a unique opportunity to hear directly from the leaders of craft beverage brands who have navigated the complex journey of selling their business. In this interactive Q&A format, our panel of successful entrepreneurs will share their firsthand experiences, insights, and lessons learned from selling their craft brands. Delve into the key strategies that led to their successful exits, and explore the challenges they faced during the process. Learn about the different exit options available. Our panelists will discuss how they prepared their businesses for sale, including enhancing brand value, understanding valuation metrics, and negotiating favorable terms. This session is not just about the endgame; it's about understanding the full lifecycle of a craft beverage brand and how to build with an exit in mind.
11:45 AM - 1:30 PM
In this keynote session, Jackie Summers will explore how you can leverage your unique strengths and play by your own set of legal rules to create a competitive edge. Learn how to make the most of your agility, craft a unique brand story, and engage customers in ways that larger companies can't. This session will provide practical advice on navigating the industry smartly and sustainably, turning your size into an advantage in the battle against the big players.
Jackie Summers

Note: All attendees have access to all education taking place on the show floor stage.

1:30 PM - 2:00 PM

Join Andrew Adams, editor of WineBusiness Data Group as he leads the keynote presenting the results of the in-depth, representative survey of various sizes of wineries with tasting rooms across the US. This session will discuss the up and coming tasting room trends as well as uncover the latest business challenges and opportunities across the wine industry for tasting rooms. 

2:00 PM - 2:20 PM
This session is designed to guide you through key considerations during the planning phase of your tasting or tap room. You'll learn how to scout the ideal location, taking into account demographics, foot traffic, and local zoning and licensing laws. Dive into financial planning, with insights on budgeting and managing financial challenges, ensuring you make cost-effective decisions without sacrificing your vision's quality. The panel will also cover navigating the legal landscape, from permits to health and safety regulations. 
2:35 PM - 2:55 PM
This session is curated to guide you in transforming your space into more than just a place to taste through your product line; it's about creating a destination that captivates and delights your guests. Explore innovative strategies to enhance the sensory appeal of your tasting or tap room. Learn how to design an engaging environment that stimulates the senses and discuss the importance of storytelling in the tasting experience. Learn how to weave the unique tales of your beverages into each sip, enhancing the customer's connection to your brand. This session will also cover the nuances of hosting and service etiquette, ensuring that every interaction adds to the immersive experience.
3:10 PM - 3:30 PM
In the increasingly competitive world of craft beverages, the art of hospitality can be the key differentiator that sets a brand apart. This session is designed to inspire and educate participants on the pivotal role hospitality plays in the craft beverage industry, particularly in tasting and tap rooms. This interactive talk will dive into the nuances of creating a memorable and unique customer experience with actionable takaways to implement into your hospitality programs that turn visitors into loyal customers and fans.
Jennifer Warrington
3:45 PM - 4:05 PM
Go beyond the one-time sale in your tasting or tap room and create multiple sales opportunities by engaging customers and creating long-term relationships. The key to generating revenue and increasing purchases over the long haul is building an experience for your visitors that represents your brand without losing sight of what matters to you as the operator. From merchandising and staffing, pricing and promotions we will look at winning programs that maintain both the heart of the brand and add value to your bottom line.
1:30 PM - 2:15 PM
This session will dive into the art of building and sustaining successful retail partnerships for your craft beverage brand. Discover how to capitalize on your brand's unique identity within its category, community, and environmental engagements to attract and solidify relationships with the most suitable retail partners, ensuring long-term success. This session will offer a detailed exploration of what leading retailers seek in craft beverage partnerships. Discover the latest trends and expectations shaping the retail landscape and gain insights into aligning your brand with these evolving demands.
2:20 PM - 2:40 PM
Join us as we present the inaugural 2024 Awards of Excellence in tasting and tap room management and design as well as awards devoted solely to the adult craft beverage Industry! Presented by our CBX MC, OJ Lima, the awards are designed to recognize and celebrate outstanding achievements by establishments and individuals in both categories.
OJ Lima
2:55 PM - 3:15 PM
The heart of the session will focus on design and layout. Learn how to optimize your space for both functionality and aesthetic appeal. We'll discuss balancing seating areas with service stations, choosing décor that enhances your brand, and creating a flow that ensures a comfortable and engaging experience for your customers.
3:30 PM - 3:50 PM
From weddings, corporate and social gatherings to creating your own event series, concerts, and festivals our rapid fire session will give you quick tips to get started, build a pricing model and using the latest in tech tools to start generating revenue as an event venue.