This session offers a overview of current trends, challenges, and opportunities in M&A within this vibrant industry. We will explore the driving forces behind recent mergers and acquisitions in the craft beverage sector. Understand the motivations that lead craft beverage brands to merge with or acquire others, and learn about the strategic benefits and potential pitfalls of these business decisions. This talk will also provide insights into the process of M&A, from initial considerations and valuation to negotiation and integration. We'll discuss the financial, legal, and cultural aspects of merging with or acquiring a company, providing a comprehensive overview of what it takes to successfully navigate an M&A deal