As the CEO and Founder of GRIT Studio, she blends creative passion with strategic insightto propel brands towards impactful and successful destinations. With over a decade of experience in global brand development, Daniela is an accomplishedmarketing executive. Her expertise extends beyond the boardroom, with a Master's degree in Marketing Management and another in Direct & Digital Marketing, solidifying her strategic prowess and technical know-how.
Daniela also holds degrees in advertising, business administration, and graphic design. This diverse educational background fuels her ability to understand the intricacies of brand development, from conceptualization to execution. At GRIT Studio, Daniela's leadership has been instrumental in achieving a remarkable 65% year-over-year growth, attracting over 50 international brands in the prestigious Wine & Spirits industry. Her deep understanding of the premium sector, coupled with experience working with top producers, has resulted in global marketing campaigns reachingconsumers in over 130 countries.
Daniela is a master of collaboration, fostering long-lasting relationships with industry leaders. She has spearheaded the successful branding and launch of Concha y Toro's first icon wine in the Chinese market, a testament to her ability to navigate international landscapes. Furthermore, she spearheaded the establishment of GRIT's presence in the competitive California market. Daniela's achievements extend beyond impressive growth figures. She is a multi-award winner, recognized by leading design publications for her exceptional work. Her passion, strategic acumen, and collaborative spirit position her as a leader in the ever-evolving world of Wine & Spirits marketing