Creating Immersive Tasting Experiences in your Tasting or Tap Room
Date & Time
Tuesday, May 7, 2024, 3:00 PM - 3:30 PM
Walter Carter Sam Gentry Daniela Belen Jaime Loor

This session is curated to guide you in transforming your space into more than just a place to taste through your product line; it's about creating a destination that captivates and delights your guests. Explore innovative strategies to enhance the sensory appeal of your tasting or tap room. Learn how to design an engaging environment that stimulates the senses and discuss the importance of storytelling in the tasting experience. Learn how to weave the unique tales of your beverages into each sip, enhancing the customer's connection to your brand. This session will also cover the nuances of hosting and service etiquette, ensuring that every interaction adds to the immersive experience.

Location Name
Show Floor Stage (Hall 3)
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Session Evaluation
Learning Objectives
1. Explain the impact that an immersive experience has on guest experience
2. Describe tactics to enhance the sensory appeal of your products
3. Identify ways to enhance the environment of your tasting or tap room to elevate the guest experience.