James Loor is an Executive Creative Director for the Wine & Spirits Industry with over 15 years of experience. He is currently the Executive Creative Director of GRIT STDO, a global creative marketing agency specialized in the wine, craft & spirits industry. Loor has deep knowledge of the premium Wine & Spirits industry and experience working
with more than 50 top wine producing brands. He has developed global marketing campaigns and projects for different wine ranges from Icon Wines to Best Value wines, that have reached consumers in over 130 countries.
In his previous role as Digital Communication Manager at Viña Concha y Toro, Loor was responsible for developing strategies for the company's newly owned E-Commerce platform, including launching, social media, media investment, promotion, and marketing. He also designed, developed, and implemented the communication strategy for the new website and E-commerce platform for Don Melchor, an iconic Chilean wine awarded 100 points by James Suckling.
Loor is a skilled marketer with experience in digital marketing, branding, content creation, social media marketing, and project management. He is also a team player and has experience leading teams of up to 14 people