Sam Gentry is an accomplished experiential marketing professional with over a decade of expertise in crafting captivating and innovative guest experiences. Currently serving as the Brand Home Manager of Stranahan’s Colorado Whiskey, Sam oversees all guest-facing operations for the renowned Denver-based distillery and the recently launched tasting room, the Stranahan’s Whiskey Lodge, nestled in Aspen, Colorado.

At Stranahan’s, Sam plays a pivotal role in managing the influx of over 30,000 visitors annually, ensuring each guest enjoys a memorable and immersive experience. Through his leadership over the past three years, Stranahan’s re-established itself as a premier Colorado destination, earning accolades such as Trip Advisor's recognition as a top 10% attraction in 2023.

With a keen eye for curating unforgettable moments, Sam spearheads the planning, implementation, and execution of the Stranahan’s experience as told through their Brand Homes. Leading a dedicated team of hospitality professionals, along with a dynamic group of tour guides and mixologists in the cocktail lounge, Sam remains at the forefront of the distillery's operations, continuously identifying new avenues to attract and engage visitors.

Prior to his tenure at Stranahan’s, Sam played a pivotal role in the revitalization of the iconic Denver Union Station. His contributions to this cultural landmark, which now boasts acclaimed restaurants, local retail shops, a prestigious hotel, and a bustling gathering space, solidify his reputation as a driving force behind Denver’s vibrant growth and Colorado's identity.