Karen W. Hertz is the founder of Holidaily Brewing Company. In her early 30's, Karen survived both melanoma and thyroid cancers, leading to a treatment regimen including a gluten-free diet.
After adopting a gluten-free diet, Karen struggled to find a great tasting, 100% gluten-free beer. If the lack of quality gluten-free options was a challenge for her, she thought it certainly was a challenge for others as well. With an MBA in Entrepreneurial Studies from the University of Colorado at Denver and 15 years of beer industry experience under her belt, Hertz researched gluten-free ingredients, tested alternatives, and gained an understanding of brewing processes in order to create a better solution. Thus, the idea for Holidaily Brewing Company was born.
Since opening the brewery in 2016, Holidaily has grown over 1500%. After years of exponential growth in Colorado, Holidaily Brewing opened the doors to a new production brewery in May of 2019, making them the largest dedicated gluten-free brewery in the U.S. In addition to opening a second taproom location in Colorado, Holidaily has expanded distribution to Arizona, Wyoming, Kansas, Missouri, Texas, and California with continued growth in their future.
Holidaily's success has garnered recognition from Bon Appetit Magazine, Gluten-free Living Magazine, Food & Wine Magazine, Today, Popsugar and more. The brewery has won hardware in three of the last four Great American Beer Festivals and World Beer Cup. The brewery was recognized as "Colorado's Craft Brewery of the Year" as well as
"Colorado's Woman Owned Business of the Year"
Outside of her role as Chief Brewista, Karen enjoys living in Golden, Colorado with her husband and twin daughters and taking advantage of all that the Colorado outdoors have to offer.