The Booch News Worldwide Directory lists over 2,600 brands in 104 countries. This data is a valuable source of information for new start-ups or those seeking to expand as they author their business plans and gain insight into how others are positioning and marketing their products. Beyond the numbers, the Worldwide Directory is a resource for examining the various ways to market kombucha products in more detail regarding branding, label design, flavoring options, and other product information shown in the social media feeds and on the company websites in the lists. This presentation will highlight the most popular brands in different regions, explain where growth in the number of followers on social media has been most dramatic and where it has leveled off, and showcase some of the most innovative trends.