Graduated from Penn State University in 2006 with a degree in Marketing. Dave began his career at Marketing Management Analytics (Ipsos MMA) as a Data Analyst, running sales regression models and market level analytics across various Retail and CPG clients. He left MMA and joined Nielsen in 2010, working up to the role of Client Manager. In this role, Dave led a team dedicated to Market Mix, Price/Promo and Consumer analysis for Procter & Gamble globally, spanning multiple categories and brands across their wide portfolio. In 2015, Dave left Nielsen to join BUMP Williams Consulting where he currently runs high-end analytics across the Beverage Alcohol universe. His key focus areas include Consumer Behavior, Pricing, Promotion and Retail Landscape for BWC’s Supplier, Distributor and Retailer clients.