Shelf Space Showdown: Strategies for Non-Traditional Beverages to Win Retail Real Estate
Date & Time
Tuesday, May 7, 2024, 9:15 AM - 9:45 AM
Hannah Crum Bruce Nissen Toshio Ueno Dave Williams

In the highly competitive and traditionally conservative beverage industry, where majority of new products don't succeed, non-traditional brands encounter significant barriers in capturing attention and fostering both initial and repeat purchases. This session convenes a panel of innovative non-traditional beverage creators to explore both the obstacles and prospects they face including how to secure shelf space amongst the major brands. Panelists will delve into the rising consumer demand for distinctive offerings and how insights into consumer tastes and habits shape product creation, distribution strategies, and marketing tactics. They will reveal diverse tactics and strategies that emerging brands can employ to enhance their chances of success, providing a comprehensive look at how to thrive in a market resistant to change.

Location Name
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Session Evaluation
Learning Objectives
1. Develop a strategy to navigate market entry challenges
2. Leverage Consumer Insights for Product Innovation
3. Generate strategies for building brand loyalty and repeat purchases