Breaking The Rules: Unorthodox Strategies for Competing with The Big Boys
Date & Time
Wednesday, May 8, 2024, 11:45 AM - 12:30 PM
Jackie Summers

In this keynote session, Jackie Summers will explore how you can leverage your unique strengths and play by your own set of legal rules to create a competitive edge. Learn how to make the most of your agility, craft a unique brand story, and engage customers in ways that larger companies can't. This session will provide practical advice on navigating the industry smartly and sustainably, turning your size into an advantage in the battle against the big players.

Location Name
Conference Room
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Learning Objectives
1. Identify high-impact, low budget ways to increase presence in the market
2. Utilize strengths that smaller brands possess to position your craft brand more strategically in the market
3. Describe ways to outthink your competition, rather than outspend