Kristen Muir is a Cal Poly San Luis Obispo Business graduate and WSET Advanced Certificate holder with over 15 years in the Bev Alc industry. Her range of experience across various sectors brings unique insight. She directed national sales for an importer/distributor on the East Coast for years before growing sales in California at a Napa Valley winery. Transitioning to the tech side three years ago, she now serves as the National Sales Director for VinesOS and regularly speaks with CEO Jules Robbins in highly attended DTC sessions across the U.S. Kristen is passionate about fine wine and is consistently focused on consumer connection strategies. She lives in Southern California and regularly hikes with her husband, two children, and a mutt named Nacho.