Getting A Foot in the Door - Literally
Date & Time
Wednesday, May 8, 2024, 1:30 PM - 2:15 PM
Sara Gorelick Alisha Zaveri Melinda Maddox Judd Wallenbrock

Join us for an immersive exploration into the art of crafting successful awareness campaigns that seamlessly transition from media buzz to tangible on-site experiences. In this keynote, we'll bring together four expert perspectives to illuminate the journey from earned media to digital content, culminating in unforgettable on-site encounters. Join Sara Gorelick and Alisha Zaveri from Colangelo & Partners, alongside representatives from an acclaimed distillery and a prestigious winery, as we uncover the alchemy behind impactful communication strategies that foster genuine brand loyalty.

This session promises actionable insights on leveraging diverse communication channels to draw customers to your tasting room and cultivate devoted brand advocates. Whether you're seeking to bolster your digital presence or create unforgettable in-person experiences, our panel of experts will equip you with the tools and strategies needed to drive foot traffic, foster consumer engagement, and ultimately elevate your brand to new heights.

Location Name
Show Floor Stage (Hall 3)
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Session Evaluation
Learning Objectives
1. Gain a strategic roadmap for leveraging effective communication and storytelling to attract consumers to your tasting room.
2. Discover data-driven insights and best practices for content production to bolster your digital presence and capitalize on high-lead opportunities for traffic and lead generation.
3. Explore the art of hospitality and learn how to create memorable trial experiences that leave a lasting impression on visitors.