This session offers a unique opportunity to hear directly from the leaders of craft beverage brands who have navigated the complex journey of selling their business. In this interactive Q&A format, our panel of successful entrepreneurs will share their firsthand experiences, insights, and lessons learned from selling their craft brands. Delve into the key strategies that led to their successful exits, and explore the challenges they faced during the process. Learn about the different exit options available. Our panelists will discuss how they prepared their businesses for sale, including enhancing brand value, understanding valuation metrics, and negotiating favorable terms. This session is not just about the endgame; it's about understanding the full lifecycle of a craft beverage brand and how to build with an exit in mind.