Maximizing Tasting & Tap Room Revenue
Date & Time
Tuesday, May 7, 2024, 3:30 PM - 4:00 PM
Aaron  Gore Matt Johnson Briana Wagner Lori Bolin

Go beyond the one-time sale in your tasting or tap room and create multiple sales opportunities by engaging customers and creating long-term relationships. The key to generating revenue and increasing purchases over the long haul is building an experience for your visitors that represents your brand without losing sight of what matters to you as the operator. From merchandising and staffing, pricing and promotions we will look at winning programs that maintain both the heart of the brand and add value to your bottom line.

Location Name
Show Floor Stage (Hall 3)
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Session Evaluation
Learning Objectives
1. Identify ways to increase customers' average ticket spend
2. Describe strategies how to increase dwell time,
3. Explain ways to improve top-line performance of their own tasting or taproom