Matt Johnson is the co-founder and Jack of All Trades at IMBIB Custom Brews, a small craft brewery based in Reno Nevada. The brewery, which has garnered more than 20 awards at the World Beer Cup, Great American Beer Festival, and the Best of Craft Beer Awards, will celebrate it's 9th anniversary on June 1, 2024. Matt has been an integral part of growing the brand and finding ways to get customers to be engaged with the brand beyond just simply appreciating a good product. Matt has learned that it's not enough to have a great product any longer in this hyper-competitive market and has tried, failed, and succeeded at keeping people engaged through experiences that are one-of-a-kind.