Breaking Barriers: Cracking National Accounts On-Premise
Date & Time
Tuesday, May 7, 2024, 11:00 AM - 11:45 AM
Christie Lawler Kim Cook

This session will provide some of the best strategies to breaking into national accounts as a craft brand. While it can seem overwhelming, it is completely possible and all it takes is the right people, the right conversations, and the ability to curate relationships. Learn from an industry expert who has built brands - and seen them topple themselves - and understands the buyer mindset after spending as many years consulting buyers as selling over the past three decades.

Location Name
Conference Room
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Learning Objectives
1. How to understand the buying cycle of NAOP
2. When to stop selling, and start listening
3. How to sell and to sell your "why" instead of your "what"
4. Navigating the needs of the NAOP environment