SommCon San Diego Schedule

7:30 - 18:00
Registration Open
 
8:00 - 9:00
Mentorship Breakfast (Invite Only)
Scholars & Mentors
Networking, Pastries & Coffee
 
Hosted Buyer Breakfast
Hosted Buyer
9:00 - 10:00
The Experience Multiplier: How Sensory Branding Can Future-proof Your Wine Business
Advanced Tasting Techniques
Pinot Family, Old World And New
Advanced Tasting Techniques
Blind Taste Like A Master Of Wine
Advanced Tasting Techniques
Shifting Tastes: How Multiple Generations Are Reshaping the Beverage Landscape
Trends + Insights
10:00 - 10:15
Break
 
10:15 - 11:15
Putting the Super in Tuscan
Advanced Tasting Techniques
(Supplier Education) Navigating The Three-Tier System: Insider Strategies For Launching Successful Alcohol Brands
Exhibitor/Supplier
The Wild Heart of Italy – Unveiling Terroir, Tradition, and Innovation
Regional Explorations
Fresh Character and Serious Style: AOP Languedoc AOP Picpoul de Pinet
Regional Explorations
Gen Z Speaks: Redefining the Future of Wine & Spirits
Trends + Insights
11:15 - 11:30
Break
 
11:30 - 12:30
Your Brain On Wine
Advanced Tasting Techniques
Tasting Barbera from Nizza DOCG, Piedmont, Italy
Regional Explorations
Floor to Feed: How Wine & Spirits Pros Are Building Influence Online
Professional Development
12:30 - 14:00
Conference Lunch & Beverage Expo Tastings
Networking & Social
14:15 - 15:15
Understanding Temperance Movement: A Call To Action For for the Beverage Industry
Trends + Insights
Wild Women of Whiskey
Spirits & Mixology
Golan Heights Winery: Exploring the Influence of Volcanic Soils & Elevation
Regional Explorations
Exploring the Diversity of Armagnac
Spirits & Mixology
15:30 - 18:00
Expo & All Industry Trade Tasting
 
15:45 - 16:45
NEW Bottle Blitz (Hosted Buyers)
Hosted Buyer
Bottle Blitz (Exhibitors/Sponsors)
Exhibitor/Supplier
18:30 - 20:00
Dinner on Own
 
20:00 - 22:00
SommChill: Vino & Vinyl
Networking & Social