A new kind of influencer is rising—one with credentials, industry chops, and a day job in wine or spirits. From sommeliers and educators to importers and brand reps, professionals are building audiences on Instagram, TikTok, Substack, and YouTube—not just for fun, but to educate, network, and evolve their careers.
This session explores the business and strategy behind building a personal content brand as a working industry professional. You’ll hear from peers who’ve grown meaningful followings, landed partnerships, and expanded their impact—without compromising their roles in restaurants, retail, production, or distribution. Learn how content creation can complement your career, build credibility, and open doors you didn’t know existed.
Topics Covered:
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Why professionals are turning to content creation—and how they’re doing it on their terms
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Tools, platforms, and workflows: from short-form video to newsletters and educational content
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Monetization: what’s realistic, what’s not, and what’s worth doing just for influence
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Balancing brand integrity with personal expression
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Building audience trust while staying grounded in the trade
Learn practical tools and content strategies that industry professionals can use to grow their influence without losing authenticity or professionalism.
Understand how content creation can complement your role in the wine and spirits trade—whether on the floor, in the cellar, at the distributor level, or behind the brand.