The wine and spirits industry is undergoing one of its most meaningful evolutions in decades. Slower growth in traditional categories, changing consumer values, new regulatory realities, and a recalibration of premiumization are forcing the trade to reimagine what success looks like.
This keynote delivers a data-backed, honest look at the current landscape—grounded in key trends—but shifts the focus to where the most promising opportunities now lie. From the rise of experiential beverage programs and alternative formats, to regional rebounds, digitally native discovery, and values-driven drinking, there is still ample room to grow—especially for those who adapt early and intentionally.
Key Takeaways Include:
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Up-to-date analytics on consumer behavior, volume trends, and pricing shifts across key categories
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Market insights on tariffs, trade, and retail channel evolution
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What buyers, importers, and sommeliers are learning from Gen Z and “mindful consumption” models
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How wine and spirits brands are creating momentum through sustainability, innovation, and storytelling
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A practical roadmap for navigating change with creativity, confidence, and community
Identify emerging areas of opportunity—including alternative formats, regional storytelling, and values-driven positioning—that align with evolving buyer and consumer preferences.
Apply strategic insights to your business model or beverage program to stay competitive and resilient in a changing marketplace, with a focus on agility, differentiation, and long-term relevance.