They’re digital natives, values-driven consumers, and increasingly part of the professional backbone of the beverage industry. Gen Z isn’t just reshaping how wine and spirits are consumed—they’re also influencing how they’re made, marketed, and sold.

In this candid, intergenerational panel, hear directly from Gen Z professionals working across wine and spirits—from production and hospitality to distribution, marketing, and media. Through their own lived experiences, the panelists will discuss what they value in brands, how they approach career paths in the industry, what kinds of products speak to their generation, and what they wish leadership understood better about creating inclusive and dynamic workplaces.

This is your chance to understand where the industry is going—straight from those who are already helping to shape it.