Jordyn DiCintio is a Fine Wine Specialist at Breakthru Beverage Group, where she supports supplier partnerships and connects brands with key buyers in the marketplace. A San Diego native and member of Gen Z, Jordyn brings a fresh perspective on how younger professionals are reshaping the wine and spirits industry. She offers insight into the values driving her generation, authenticity, sustainability, and innovation, and how these priorities are influencing both workplace culture and consumer behavior. At SommCon, Jordyn lends her voice to the Gen Z panel, highlighting how the next generation is redefining engagement across the beverage landscape.