Today’s wine consumers don’t just want to taste—they want to feel connected. Millennials crave emotional resonance, Gen Z expects interaction, and Gen X seeks meaning behind the pour. LXV Wine has developed a proven approach that bridges these generational expectations through curated sensory storytelling.
In this hands-on session, tasting room leaders and brand strategists will learn how to use multisensory cues—like spice-dusted cheese pairings—to create experiences that deepen engagement and drive results. You’ll explore how to build a brand language that’s personal, memorable, and scalable, even with limited staff or budget. A guided tasting will demonstrate how pairing wine with spices enhances perception and brand recall.
Whether you’re designing your guest journey or refining your DTC performance, this session offers concrete tools for increasing conversion, building loyalty, and creating experiences that resonate long after the last sip.
Apply LXV’s experiential framework to create tastings that build emotional connection and increase conversion.
Identify key generational behaviors (Millennials, Gen Z, Gen X) and tailor brand messaging accordingly.
Design low-cost, high-impact in-room experiences that enhance perceived value and loyalty.
Measure the long-term impact of experiential branding on customer retention and DTC growth.