The modern Temperance movement is gaining momentum, reshaping public perceptions of alcohol consumption and presenting significant challenges for the beverage industry. For beverage brands and professionals, staying informed and prepared is no longer optional — it’s essential for survival and growth. Amy Gross, National President of Women For WineSense and CEO of VineSleuth/Wine4.Me, along with Monika Bielka-Vescovi, National Marketing Director of Women for WineSense, wine critic, and international wine educator, will lead an essential session on this critical topic. They will explore the movement’s historical roots, current motivations, and modern tactics, and share proactive strategies beverage brands can implement to protect and strengthen their businesses in the face of these evolving challenges. Women For WineSense itself was founded in 1990 as a direct response to the rising Prohibitionist sentiment at the time. As a national organization, WWS has long championed responsible wine appreciation, education, and advocacy — making it uniquely positioned to lead today’s conversation about balancing respect for health concerns with the preservation of alcoholic beverages and their cultural and economic significance. Don’t allow others to define your industry’s future. Whether you are a producer, marketer, or industry professional, this seminar will equip you with the tools, knowledge, and inspiration needed to champion your craft confidently and responsibly. Join Amy Gross and Monika Bielka-Vescovi for a session that blends history, strategy, and action — empowering you to defend and elevate the future of beverage.
Identify the key motivations, messaging, and modern strategies of the current Temperance resurgence, including how these impact consumer perception and legislative trends affecting the industry.
Evaluate the potential risks and challenges the Temperance movement poses to brands and beverage professionals, including reputational, regulatory, and economic implications.
Develop proactive communication and business strategies that promote responsible wine appreciation while safeguarding industry interests and cultural value.
Empower industry leaders and professionals to advocate effectively for balanced, evidence-based policies that support both public health goals and the sustainability of the beverage sector.