What does it really take to catch the attention of an investor—or acquirer—in today’s competitive beverage market? In this candid, insight-driven session, you’ll hear directly from a seasoned venture investor, operator, and brand builder who has reviewed over 280 beverage deals, invested more than $250M, and sat on both sides of the negotiating table.

We’ll break down the stages of capital raising, from bootstrapping to exit, and explain how different investors (angels, VCs, PE, strategics) think about risk, valuation, governance, and growth. Learn how to position your brand for investment and acquisition by understanding key investor criteria: market differentiation, leadership team, clean structure, financial readiness, and exit potential.

Whether you’re scaling or planning your long game, this session delivers practical tools to build a more investable—and ultimately sellable business.