SommCon San Diego Schedule

7:30 AM - 6:00 PM
Registration Open
 
8:00 AM - 9:00 AM
Mentorship Breakfast (Invite Only)
Scholars & Mentors
Networking, Pastries & Coffee
 
Hosted Buyer Breakfast
Hosted Buyer
9:00 AM - 10:00 AM
Blind Taste Like A Master Of Wine
Advanced Tasting Techniques
The Experience Multiplier: How Sensory Branding Can Future-proof Your Wine Business
Advanced Tasting Techniques
Pinot Family, Old World And New
Advanced Tasting Techniques
Shifting Tastes: How Multiple Generations Are Reshaping the Beverage Landscape
Trends + Insights
10:00 AM - 10:15 AM
Break
 
10:15 AM - 11:15 AM
Gen Z Speaks: Redefining the Future of Wine & Spirits
Trends + Insights
Fresh Character and Serious Style: AOP Languedoc AOP Picpoul de Pinet
Regional Explorations
(Supplier Education) Navigating The Three-Tier System: Insider Strategies For Launching Successful Alcohol Brands
Exhibitor/Supplier
Putting the Super in Tuscan
Advanced Tasting Techniques
The Wild Heart of Italy – Unveiling Terroir, Tradition, and Innovation
Regional Explorations
11:15 AM - 11:30 AM
Break
 
11:30 AM - 12:30 PM
Nizza Exclusive: A Tasting of Eight Wines from Barbera’s Piedmont DOCG
Regional Explorations
Your Brain On Wine
Advanced Tasting Techniques
Floor to Feed: How Wine & Spirits Pros Are Building Influence Online
Professional Development
12:30 PM - 2:00 PM
Conference Lunch & Beverage Expo Tastings
Networking & Social
12:45 PM - 2:00 PM
Lunch Masterclass: Exploring the Wines of China
Regional Explorations
2:15 PM - 3:15 PM
Golan Heights Winery: Exploring the Influence of Volcanic Soils & Elevation
Regional Explorations
Exploring the Diversity of Armagnac
Spirits & Mixology
Understanding Temperance Movement: A Call To Action For for the Beverage Industry
Trends + Insights
Wild Women of Whiskey
Spirits & Mixology
3:30 PM - 6:00 PM
Expo & All Industry Trade Tasting
 
6:30 PM - 8:00 PM
Dinner on Own
 
8:00 PM - 10:00 PM
SommChill: Vino & Vinyl
Networking & Social
8:00 AM - 9:00 AM
Bottle Blitz (Exhibitors/Sponsors)
Exhibitor/Supplier
Registration Open
 
Bottle Blitz (Hosted Buyers)
Hosted Buyer
Networking, Pastries & Coffee
Networking & Social
9:00 AM - 10:00 AM
Failing Faster To Lead Better: Embracing Growth Through Setbacks
Professional Development
San Diego Wine: A Regional Exploration
Regional Explorations
The Wines Of Irpinia - Greco Di Tufo, Fiano Di Avellino, Taurasi
Regional Explorations
The Future Of Regenerative Organic Viticulture: New Insights And Advancements
Production + Technique
10:00 AM - 10:15 AM
Break
 
10:15 AM - 11:15 AM
(Supplier Education) What Investors Want: Positioning Your Beverage Brand for Growth and Acquisition
Exhibitor/Supplier
Wine, Water & Food Pairing Harmonization
Advanced Tasting Techniques
A Close-up of Estate Fruit: Interactive Tasting to Decipher Terroir
Advanced Tasting Techniques
Wines From Top Chinese Regions
Regional Explorations
11:15 AM - 11:30 AM
Break
 
11:30 AM - 12:30 PM
Educating Your Palate: Tasting Techniques
Advanced Tasting Techniques
Navigating Cannabis & CBD Infused Beverages in Hospitality
Trends + Insights
The Buyer’s Balancing Act: Budget, Vision & The Unexpected
Professional Development
On the Rocks: The Science and Strategy of Ice in Spirits
Spirits & Mixology
Itata Reimagined: Exploring Chile’s Oldest Wine Region
Regional Explorations
12:30 PM - 2:00 PM
Conference Lunch & Beverage Expo Tastings
Networking & Social
12:45 PM - 2:00 PM
Lunch Masterclass: A Guided Tasting Experience
 
2:15 PM - 3:15 PM
Closing General Session & Awards Ceremony
Professional Development