SommCon San Diego Schedule

07:30 - 18:00
Registration Open
 
08:00 - 09:00
Networking, Pastries & Coffee
 
Hosted Buyer Breakfast
Hosted Buyer
Mentorship Breakfast (Invite Only)
Scholars & Mentors
09:00 - 10:00
Pinot Family, Old World And New
Advanced Tasting Techniques
Shifting Tastes: How Multiple Generations Are Reshaping the Beverage Landscape
Trends + Insights
Blind Taste Like A Master Of Wine
Advanced Tasting Techniques
The Experience Multiplier: How Sensory Branding Can Future-proof Your Wine Business
Advanced Tasting Techniques
10:00 - 10:15
Break
 
10:15 - 11:15
The Wild Heart of Italy – Unveiling Terroir, Tradition, and Innovation
Regional Explorations
Gen Z Speaks: Redefining the Future of Wine & Spirits
Trends + Insights
Fresh Character and Serious Style: AOP Languedoc AOP Picpoul de Pinet
Regional Explorations
Putting the Super in Tuscan
Advanced Tasting Techniques
(Supplier Education) Navigating The Three-Tier System: Insider Strategies For Launching Successful Alcohol Brands
Exhibitor/Supplier
11:15 - 11:30
Break
 
11:30 - 12:30
Floor to Feed: How Wine & Spirits Pros Are Building Influence Online
Professional Development
Nizza Exclusive: A Tasting of Eight Wines from Barbera’s Piedmont DOCG
Regional Explorations
Your Brain On Wine
Advanced Tasting Techniques
12:30 - 14:00
Conference Lunch & Beverage Expo Tastings
Networking & Social
12:45 - 14:00
Lunch Masterclass: Exploring the Wines of China
Regional Explorations
14:15 - 15:15
Golan Heights Winery: Exploring the Influence of Volcanic Soils & Elevation
Regional Explorations
Exploring the Diversity of Armagnac
Spirits & Mixology
Understanding Temperance Movement: A Call To Action For for the Beverage Industry
Trends + Insights
Wild Women of Whiskey
Spirits & Mixology
15:30 - 18:00
Expo & All Industry Trade Tasting
 
18:30 - 20:00
Dinner on Own
 
20:00 - 22:00
SommChill: Vino & Vinyl
Networking & Social
08:00 - 09:00
Bottle Blitz (Exhibitors/Sponsors)
Exhibitor/Supplier
Networking, Pastries & Coffee
Networking & Social
Bottle Blitz (Hosted Buyers)
Hosted Buyer
Registration Open
 
09:00 - 10:00
Failing Faster To Lead Better: Embracing Growth Through Setbacks
Professional Development
The Future Of Regenerative Organic Viticulture: New Insights And Advancements
Production + Technique
San Diego Wine: A Regional Exploration
Regional Explorations
The Wines Of Irpinia - Greco Di Tufo, Fiano Di Avellino, Taurasi
Regional Explorations
10:00 - 10:15
Break
 
10:15 - 11:15
A Close-up of Estate Fruit: Interactive Tasting to Decipher Terroir
Advanced Tasting Techniques
Wine, Water & Food Pairing Harmonization
Advanced Tasting Techniques
Wines From Top Chinese Regions
Regional Explorations
(Supplier Education) What Investors Want: Positioning Your Beverage Brand for Growth and Acquisition
Exhibitor/Supplier
11:15 - 11:30
Break
 
11:30 - 12:30
On the Rocks: The Science and Strategy of Ice in Spirits
Spirits & Mixology
Navigating Cannabis & CBD Infused Beverages in Hospitality
Trends + Insights
The Buyer’s Balancing Act: Budget, Vision & The Unexpected
Professional Development
Educating Your Palate: Tasting Techniques
Advanced Tasting Techniques
Itata Reimagined: Exploring Chile’s Oldest Wine Region
Regional Explorations
12:30 - 14:00
Conference Lunch & Beverage Expo Tastings
Networking & Social
12:45 - 14:00
Lunch Masterclass: A Guided Tasting Experience
 
14:15 - 15:15
Closing General Session & Awards Ceremony
Professional Development