SommCon San Diego Schedule

7:30 AM - 6:00 PM
Registration Open
 
8:00 AM - 9:00 AM
Mentorship Breakfast (Invite Only)
Scholars & Mentors
Networking, Pastries & Coffee
 
Hosted Buyer Breakfast
Hosted Buyer
9:00 AM - 10:00 AM
Blind Taste Like A Master Of Wine
Advanced Tasting Techniques
Pinot Family, Old World And New
Advanced Tasting Techniques
The Experience Multiplier: How Sensory Branding Can Future-proof Your Wine Business
Advanced Tasting Techniques
Shifting Tastes: How Multiple Generations Are Reshaping the Beverage Landscape
Trends + Insights
10:00 AM - 10:15 AM
Break
 
10:15 AM - 11:15 AM
(Supplier Education) Navigating The Three-Tier System: Insider Strategies For Launching Successful Alcohol Brands
Exhibitor/Supplier
Gen Z Speaks: Redefining the Future of Wine & Spirits
Trends + Insights
Putting the Super in Tuscan
Advanced Tasting Techniques
Fresh Character and Serious Style: AOP Languedoc AOP Picpoul de Pinet
Regional Explorations
The Wild Heart of Italy – Unveiling Terroir, Tradition, and Innovation
Regional Explorations
11:15 AM - 11:30 AM
Break
 
11:30 AM - 12:30 PM
Floor to Feed: How Wine & Spirits Pros Are Building Influence Online
Professional Development
Tasting Barbera from Nizza DOCG, Piedmont, Italy
Regional Explorations
Your Brain On Wine
Advanced Tasting Techniques
12:30 PM - 2:00 PM
Conference Lunch & Beverage Expo Tastings
Networking & Social
2:15 PM - 3:15 PM
Understanding Temperance Movement: A Call To Action For for the Beverage Industry
Trends + Insights
Golan Heights Winery: Exploring the Influence of Volcanic Soils & Elevation
Regional Explorations
Wild Women of Whiskey
Spirits & Mixology
Exploring the Diversity of Armagnac
Spirits & Mixology
3:30 PM - 6:00 PM
Expo & All Industry Trade Tasting
 
3:45 PM - 4:45 PM
Bottle Blitz (Exhibitors/Sponsors)
Exhibitor/Supplier
NEW Bottle Blitz (Hosted Buyers)
Hosted Buyer
6:30 PM - 8:00 PM
Dinner on Own
 
8:00 PM - 10:00 PM
SommChill: Vino & Vinyl
Networking & Social