2024 SommCon Conference & Expo Schedule

Friday, October 4, 2024
9:00 AM - 5:00 PM
Champagne Specialist Certification: Day 1/2 -SOLD OUT
 
California 2
9:30 AM - 4:30 PM
WSET Level 1 - Award in Wine
 
California 1
6:30 PM - 8:30 PM
Women in Craft Meet Up at Mujeres Brewing
Women In Craft Conference
 
Saturday, October 5, 2024
8:00 AM - 5:00 PM
Women in Craft Registration
Women In Craft Conference
Town + Country B
9:00 AM - 10:00 AM
Yes You Can
Women In Craft Conference
Town + Country B
9:00 AM - 5:00 PM
Champagne Specialist Certification: Day 2/2-SOLD OUT
 
California 2
9:30 AM - 11:30 AM
Spirits Certification Exam Offered by SWE
 
California 2
Wine Certification Exam Offered by SWE
 
California 2
10:00 AM - 10:20 AM
Founder Spotlight feat. Robin McBride
Women In Craft Conference
Town + Country B
10:20 AM - 10:45 AM
Break
Women In Craft Conference
 
10:45 AM - 11:20 AM
Founders & Disruptors
Women In Craft Conference
Town + Country B
11:20 AM - 12:00 PM
Thriving In Intersectionality: Belonging, Growth And Leadership
Women In Craft Conference
Town + Country B
12:00 PM - 12:30 PM
Women of the Vine & Spirits presents: The Power of Intersectionality in the Workplace
Women In Craft Conference
Town + Country B
12:30 PM - 2:00 PM
Lunch (on your own)
Women In Craft Conference
 
2:00 PM - 2:30 PM
Knowledge In Practice - Finding Your Voice, Sharing Your Message, And Becoming A Better Presenter
Women In Craft Conference
Town + Country B
2:00 PM - 5:00 PM
Registration Open (Early Badge Pick up)
 
Golden State Ballroom Foyer
2:30 PM - 3:15 PM
Trailblazing an Emerging Region
Women In Craft Conference
Town + Country B
3:15 PM - 3:45 PM
Making Magic - Lessons in Hospitality from the Castle to the Dining Room and Beyond
Women In Craft Conference
Town + Country B
4:00 PM - 4:45 PM
Exploring Innovation: A Look Into New Ideas In The Beverage Industry
Women In Craft Conference
Town + Country B
6:00 PM - 7:30 PM
SommCon Welcome Reception
 
Martini & Palm Lawn
Sunday, October 6, 2024
7:30 AM - 8:30 AM
Morning Gratitude with Kathleen Thomas
 
Town & Country Foyer
8:00 AM - 5:00 PM
SommCon Registration Open
 
Golden State Ballroom Foyer
9:00 AM - 10:00 AM
Opening Keynote: Changing the Narrative: Using Data to Combat the Negative Narrative and Seize the Opportunity
Trends & Insights
Town + Country B
10:30 AM - 11:00 AM
Sake & Shochu Fundamentals
 
California 1
10:30 AM - 12:00 PM
Red, White, and Burgundy
Advanced Tasting Techniques
Show Floor Stage
Parental Advisory: Balancing Somm Life And Parent Life Successfully
Professional Development
Town + Country B
Regional Exploration: Bourgogne Wines - 27 Reasons to Love Mâcon Wines
Regional Explorations
Palm 3-4
The Keys to Rioja's Excellence: Quality, Diversity, Commitment
Regional Explorations
Palm 1-2
Sipping The Veneto: The Flow Of Crimson Nectar
Regional Explorations
Palm 7
Adjust Your Altitude - Lake County's Volcanic Wines
Regional Explorations
Palm 5-6
AI in the Beverage World
Trends & Insights
California 2
12:00 PM - 1:00 PM
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
12:00 PM - 5:00 PM
Expo Floor Open
 
Golden State Ballroom (Expo Hall)
12:30 PM - 2:00 PM
Producer Lunch & Tasting: Brassfield Wines & Somm Journal Present: Volcanic Soil Wines from High Valley in Lake County
Advanced Tasting Techniques
Golden State Ballroom (Expo Hall)
Producer Lunch & Tasting: Madeira Lunch with Blandy's
Regional Explorations
Golden State Ballroom (Expo Hall)
1:00 PM - 1:15 PM
Paso Robles AVA Oveview Tastings
Regional Explorations
Golden State Ballroom (Expo Hall)
1:00 PM - 2:00 PM
Integrating Beer into your Beverage Program
Beer
Buzz Stage/Fireside Chats
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
2:00 PM - 2:15 PM
Paso Robles AVA Oveview Tastings
Regional Explorations
Golden State Ballroom (Expo Hall)
2:00 PM - 2:30 PM
Introduction to Curate, the wine intelligence platform featuring sophisticated tasting notes
Professional Development
Buzz Stage/Fireside Chats
2:00 PM - 3:30 PM
Technique Or Terroir: An Evaluation Of Wines And Spirits
Advanced Tasting Techniques
Show Floor Stage
A Blind Journey Around Spain Through 8 Wines
Advanced Tasting Techniques
Palm 5-6
Appassimento: Wine Made From Dried Grapes
Advanced Tasting Techniques
California 1
A Capital Comparison: Napa Valley Versus Mendoza
Regional Explorations
Palm 3-4
Revisiting Wines From Jerez: A Comprehensive Seminar On Sherry
Regional Explorations
Palm 7
“GO ON! Bloom Big” with Loire Wines: Tasting Seminar
Regional Explorations
Palm 1-2
Mexican Spirits From Mezcal To Pox
Spirits
California 2
Effectively Connecting With Millennial And Gen Z Audiences
Trends & Insights
Town + Country B
3:00 PM - 3:15 PM
Paso Robles AVA Oveview Tastings
Regional Explorations
Golden State Ballroom (Expo Hall)
3:30 PM - 4:00 PM
“Expanding & Diversifying the Future of Wine.”
Professional Development
Buzz Stage/Fireside Chats
4:00 PM - 5:00 PM
Blind Tasting Battles with HospitaliTV
Advanced Tasting Techniques
Golden State Ballroom (Expo Hall)
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
4:00 PM - 5:30 PM
Madeira A Wine With The Name Of An Island And An Island With The Name Of A Wine
Regional Explorations
Show Floor Stage
5:30 PM - 6:30 PM
SWE MeetUp
Networking & Social
Monkey Bar Area
6:30 PM - 8:00 PM
Tasting in the Dark + Dinner
Advanced Tasting Techniques
 
8:00 PM - 10:00 PM
SommChill Party
 
Flamingo Lawn (FULL)
Monday, October 7, 2024
7:30 AM - 8:30 AM
Morning Gratitude with Kathleen Thomas
 
Flamingo Lawn (FULL)
8:00 AM - 6:00 PM
SommCon Registration Open
 
Golden State Ballroom Foyer
9:00 AM - 10:00 AM
Has Racial Inclusion In The Wine Industry Improved Since 2020?
Trends & Insights
Town + Country B
10:30 AM - 12:00 PM
Chaos Theory Blind Tasting Class
Advanced Tasting Techniques
Palm 7
Wine, Water & Food Pairing Harmonization with Andrea Robinson
Advanced Tasting Techniques
Show Floor Stage
Beer Styles for Food Programs
Beer
California 2
Your Volume is Showing
Professional Development
Palm 1-2
Beneath Beaujolais: Tasting Seminar
Regional Explorations
Palm 5-6
Exclusive: Wines Of Victoria, Australia
Regional Explorations
Palm 3-4
Wine-like Tails: The Use Of Wine In Your Cocktail Program From Vermouth To Additives
Spirits
California 1
What's New In Wine Tech? From Virtual Somms To High Tech Decanters.
Trends & Insights
Town + Country B
11:00 AM - 12:00 PM
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
11:00 AM - 3:00 PM
Expo Floor Open
 
Golden State Ballroom Foyer
12:00 PM - 1:00 PM
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
12:30 PM - 2:00 PM
Producer Lunch & Tasting: Discover The Diversity of Wine Styles from Victoria, Australia, presented by The Somm Journal
Regional Explorations
Golden State Ballroom (Expo Hall)
1:00 PM - 1:15 PM
Paso Robles AVA Oveview Tastings
Regional Explorations
Golden State Ballroom (Expo Hall)
1:00 PM - 2:00 PM
Champagne Games
Regional Explorations
Golden State Ballroom (Expo Hall)
2:00 PM - 2:15 PM
Paso Robles AVA Oveview Tastings
Regional Explorations
Golden State Ballroom (Expo Hall)
2:00 PM - 2:30 PM
Today and Tomorrow:  Short and Long term Strategies for Advancing Your Career
Professional Development
Buzz Stage/Fireside Chats
2:00 PM - 3:00 PM
Blind Tasting Battles with HospitaliTV
Advanced Tasting Techniques
Golden State Ballroom (Expo Hall)
Saburomaru And Japanese Whisky Master Class
Spirits
Show Floor Stage
3:00 PM - 4:00 PM
Dollars and Sense: Financial Fluency For Beverage Professionals
Professional Development
Town + Country B
3:00 PM - 6:00 PM
RNDC Fall Trade Tasting
 
Town + Country A