The average customer no longer commits to a single category of beverage for a given occasion. Instead, they drink across all categories liberally, necessitating a more holistic approach to the modern total beverage program, including craft beer. In this seminar, learn about the best practices for assessing, recommending, and serving craft beer. You will also explore the simple ways that it can be integrated into a complete beverage program in a way that treats it with the same respect and consideration as wine or cocktails, ensuring that every guest experience is as memorable as it should be, regardless of what they order.