会话名称
Effectively Connecting With Millennial And Gen Z Audiences
约会时间
2024年10月6日星期日, 下午2:00 - 下午3:30
音箱
Erica Duecy - Business of Drinks
Erik Segelbaum - SOMLYAY, GoodSomm, Amalfi Beverage Co., SWIG Partners
Erica Duecy Erik Segelbaum
描述

Changes are afoot in the American drinks landscape. Younger audiences have not adopted the same drinking patterns as their predecessors, leading to a massive shift in alcohol consumption behaviors. Wine volume is dropping and predicted to decline for the foreseeable future as Millennial and Gen Z audiences replace wine at traditional drinking occasions with products like soft drinks, hard seltzers, and non-alcoholic cocktails. This data-driven presentation offers an analysis of how — and why — consumption is changing, and how beverage brands and drinks professionals can more effectively engage younger audiences.

地点名称
Town + Country B
完整地址
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
美国
会话类型
Professional Development
Tasting Component?
Non-Tasting
Session Evaluation
Session Evaluation
Learning Objectives
Industry trends and insights, adapting to change, understanding younger consumers, beverage trends
Wine List in Tasting Order
Ocean Spray & Absolut RTD
Mumm Splits