Name
Effectively Connecting With Millennial And Gen Z Audiences
Date & Time
Sunday, October 6, 2024, 2:00 PM - 3:30 PM
Speakers
Description
Changes are afoot in the American drinks landscape. Younger audiences have not adopted the same drinking patterns as their predecessors, leading to a massive shift in alcohol consumption behaviors. Wine volume is dropping and predicted to decline for the foreseeable future as Millennial and Gen Z audiences replace wine at traditional drinking occasions with products like soft drinks, hard seltzers, and non-alcoholic cocktails. This data-driven presentation offers an analysis of how — and why — consumption is changing, and how beverage brands and drinks professionals can more effectively engage younger audiences.
Location Name
Town + Country B
Full Address
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
United States
500 Hotel Circle North
San Diego, CA 92108
United States
Session Type
Professional Development
Tasting Component?
No
Session Evaluation
Learning Objectives
Industry trends and insights, adapting to change, understanding younger consumers, beverage trends
Wine List in Tasting Order
Ocean Spray & Absolut RTD
Mumm Splits
Mumm Splits