Nom de session
Exploring Innovation: A Look Into New Ideas In The Beverage Industry
Date et heure
samedi 5 octobre 2024, 16:00 - 16:45
Regina Sanz Meg Carrington-Griffin Simons Rachel Martin Lew Shomer Katerina Axelsson
Description

Join a dynamic panel of industry leaders from the wine, beer, and spirits sectors for an in-depth discussion on innovation in the beverage industry. Moderated by a passionate expert, this session will explore both the obvious and often overlooked forms of innovation driving the industry forward. From new product development and packaging advancements to creative solutions for environmental challenges, experiential marketing strategies, and the integration of software, AI, and cutting-edge selling tools, this conversation will cover a range of transformative topics.

Nom de la localisation
Town + Country B
Adresse complète
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
États-Unis
Type de session
Professional Development
Tasting Component?
Non-Tasting
Session Evaluation
Learning Objectives
1) Understand that "innovation" is more than new products, it is a mindset.
2) See practical examples of successful innovation in the beverage industry
3) Learn to think critically about problems with a nod to innovative solutions (think outside the box)
4) Audience to ask questions of the panel and take away useful information and techniques to apply innovative ideas in their work.