Learn from industry leaders from the wine, beer, and spirits industries in a panel/moderator format, discussing the concept of innovation in the beverage industry. Explore the more obvious/traditional forms of innovations with tactile examples such as new packages, new products and new techniques, as well as the less obvious (often overlooked) forms of innovation in the industry. These areas of thought and discussion include solutions to environmental challenges, experiential marketing strategies, brand collaborations, software/AI/selling tools, new forms of consumer/guest engagements. The hope is the attendees will walk away with some practical examples of successful innovation happening in the industry today; the conversation will spark their creative juices, and teach them to think critically on how to apply innovative solutions to problems they face every day.