Selecting Your Pass Type

There are two primary pass types for SommCon: Full Conference and Expo Only. In order to attend educational seminars, you must have a Full Conference Pass. A Full Conference Pass also gets you access to all parties as well as the Beverage Expo (trade tasting). If you plan to attend only the Beverage Expo (trade tasting), register for an Expo Only pass. 

Payment Plans

Payment plans are available for transactions above $300. Your registration fee will be split into two equal payments, with 50% due at the time of registration and 50% due in 30 days. You will not be able to select seminars until your balance is paid in full. Any balance due onsite will be required before access to the event is allowed. If the event sells out, pass holders with an overdue balance due may be cancelled to allow for waitlist attendees to register. 

Seminar Selection

Early seminar selection will be available in June and notifications will be sent as additional sessions become available. Attendees who are pre-registered prior to the agenda becoming available will have first access to seminar selection. 

You must select seminars prior to your arrival on site at SommCon to guarantee your seat. You may make changes to your session selections up until you arrive onsite. You may not be granted access to seminars for which you have not pre-registered.

Corporate Group Registrations

Discounted pricing is available for corporate groups purchasing 5 or more Full Conference registrations. Use code CrpGrp10 (case sensitive) during registration to save 10%. Registration for all team members must be completed during the same transaction for the code to apply. 

Housing Information

We are excited to bring SommCon to a new hotel property with a more intimate, campus-style environment. It is important to note that the venue is located on a golf course in North County San Diego with few alternatives for housing. 

Attendees are strongly encouraged to stay on property at Rancho Bernardo Inn for the best experience.

Attendee Requirements

All attendees must be 21 years of age or older. Please bring a valid photo ID when you arrive at registration on site. 

SommCon is a business event for professionals and organizations in beverage alcohol. Verification of your professional credentials and/or industry affiliation may be required upon registration.