Full Name
Shilah Salmon
Job Title
SVP of Marketing
Company
Jackson Family Wines
Speaker Bio
Shilah has been in the global wine industry for almost 20 years, pursuing her interests in wine, agriculture and the global business.
For five years, based out of San Francisco, Shilah managed the Constellation (NYSE: STZ) portfolio of wineries outside of the United States as the International Marketing Manager (40 wineries, 60 countries, 6M cases). In 2010 Shilah became the Global Brand Manager for Robert Mondavi Winery, setting and executing the strategy for the second most powerful wine brand in the world at the time.
In October of 2011, Shilah began to work for the Jackson Family on their Napa Valley portfolio including Cardinale, La Jota Vineyard Co. & Lokoya and then led the full luxury department of Jackson Family Wines, called the Spire Collection.
In 2016, Shilah took over the internal Creative & Strategic Development team managing all Jackson Family Wines’ design, video production, trade marketing, research, and enterprise education. She is currently the SVP of Marketing at Jackson Family Wines managing power houses like La Crema and Kendal Jackson to their boutique Santa Barbara wineries including Cambria and Brewer-Clifton.
Shilah has extensive wine knowledge including coursework at UC Davis, Napa Valley College and completion of the Wine & Spirits Education Trust Advanced Certification program. She has the privilege of working intimately with the winemaking, production and vineyard teams, and is active at home in the Napa Valley community with the vintners associations. Shilah is also on the board of the Somm Foundation – a national trade organization focused on education and scholarships.
For five years, based out of San Francisco, Shilah managed the Constellation (NYSE: STZ) portfolio of wineries outside of the United States as the International Marketing Manager (40 wineries, 60 countries, 6M cases). In 2010 Shilah became the Global Brand Manager for Robert Mondavi Winery, setting and executing the strategy for the second most powerful wine brand in the world at the time.
In October of 2011, Shilah began to work for the Jackson Family on their Napa Valley portfolio including Cardinale, La Jota Vineyard Co. & Lokoya and then led the full luxury department of Jackson Family Wines, called the Spire Collection.
In 2016, Shilah took over the internal Creative & Strategic Development team managing all Jackson Family Wines’ design, video production, trade marketing, research, and enterprise education. She is currently the SVP of Marketing at Jackson Family Wines managing power houses like La Crema and Kendal Jackson to their boutique Santa Barbara wineries including Cambria and Brewer-Clifton.
Shilah has extensive wine knowledge including coursework at UC Davis, Napa Valley College and completion of the Wine & Spirits Education Trust Advanced Certification program. She has the privilege of working intimately with the winemaking, production and vineyard teams, and is active at home in the Napa Valley community with the vintners associations. Shilah is also on the board of the Somm Foundation – a national trade organization focused on education and scholarships.
Speaking At
