Learn how to avoid common beverage mistakes and pitfalls, how to properly structure cost of goods, how to diagnose, understand and fix CoGS issues, best practices for managing the cost side of your program, opportunity costs, turning potential loss into profit, etc. Suppliers/importers/distributors: There's something for you too. You'll learn to "speak buyer." By understanding these key factors in beverage program build and maintenance you will be well equipped to interact with your buyers in a mutually beneficial way that transcends transactional relationships and instead establishes meaningful partnerships. Moderated by Erik Segelbaum, Advanced Sommelier, SOMLYAY, LLC.