Jeff’s journey into the beverage industry began during his time as a clerk for a prominent attorney in Northern California. Engaging in lively Friday afternoon discussions about terroir, winemaking styles, and fascinating stories from visits to renowned estates in the U.S., France, and Italy sparked his passion for the industry. Over the past 30 years, Jeff has crafted an impressive career, collaborating with some of Napa Valley’s top producers and ultimately serving as Vice President of Business Development at one of the nation’s largest fine wine and spirits wholesalers.

Today, Jeff applies his extensive expertise at Ground Signal, a consumer insights company focused on the on-premise market. There, he specializes in helping clients boost sales by integrating social media insights with on-premise sales data, enabling a deeper understanding of evolving consumer trends.