Melanie M. Shelby is the visionary entrepreneur and founder of Enelalma, an elegant sipping tequila with no additives poised to take the spirits industry by storm. Crafted by Mexican hands in the Los Altos region of Jalisco, Enelalma is a celebration of shared culture through the lens of agave that connects indigenous and African American heritage entwined through courage, legacy, and earth.

Enelalma’s eagerly anticipated blanco expression launched January 16, 2024. The brand redefines what it means to sip luxury spirits. Melanie's dedication to crafting a tequila of the highest quality is matched only by her passion for promoting diversity and inclusion in the industry.

For decades, this master connector and business strategist, advocated for small businesses in airports, food and beverage, insurance, stadiums and arenas while navigating complex legislative and regulatory hurdles. Her public policy acumen created $12.7 billion in economic impact for diverse suppliers at signature entities including AEG (Anschutz Entertainment Group), Comcast NBC Universal, Mera Corporation and San Francisco International Airport.