Carlos Augusto de Carlos Velarde ('Carlos de Carlos') joined the Paul Hobbs Wines team in 2018 as Director of International Sales for Paul Hobbs' domestic wineries - Paul Hobbs, Crossbarn (California), and Hillick & Hobbs (New York) - as well as his joint venture projects including Viña Cobos (Argentina), Crocus (France), Yacoubian-Hobbs (Armenia), and Alvaredos-Hobbs (Spain). Carlos' primary role has been opening new markets and positioning the portfolio at the highest level in international markets. He also works closely with the Viña Cobos team to further accelerate the premiumization of their wines in such key strategic markets as the United States, Brazil, and the United Kingdom, and has played an instrumental role in
launching their flagship wine, Cobos Malbec, on La Place de Bordeaux to expand the brand's reach to global fine wine consumers and collectors. Carlos has an extensive background in international marketing and sales and a deep understanding and appreciation of Asian, European, and Latin American markets. After earning a BS in Business and Economics (1994) and an MBA from the Universidad Adolfo Ibanez (2001), he started his professional career with the Viña Errazuriz Wine Group. Over 18 years, he held various positions at the company, including ten years as Regional Director for Europe and Asia, Managing Director of Asia, and Corporate Commercial Director, overseeing all commercial aspects of the company's wine portfolio in international markets
Carlos is passionate about fine wines and holds a Wine MBA from the Bordeaux School of Management at Kedge University, France. He is a native Spanish speaker, also fluent in English. Born in Vina del Mar, Chile, he is currently based in the capital city Santiago