Full Name
Ken Ruff
Job Title
Head Of Strategic Accounts, On-Premise
Company
Elevated Spirits, LLC (Cierto Tequila)
Speaker Bio
A 36-year veteran of the Adult Beverage business. Today, Ken is Head of Strategic Accounts, On-Premise for the “Most Awarded Tequila in History”- Cierto Tequila. Previously, Ken was
the Head of On-Premise for Demeter & Co, the launchpad for new super-premium products. Ken worked 35 years in various positions at Beam Suntory most recently as the VP of National Accounts, On-Premise with a focus on Hotels and Casual Dining. Other positions included VP of Imports and Specialty Brands and National Accounts; Sales Manager- Central
Region; Specialty Brands Manager- Central Region; and Southern California and Nevada State Manager. Ken was at Seagram’s for three years in various roles including State Manager of Colorado; Assistant State Manager Upstate New York; and Off-Premise Key Account Manager Massachusetts. Ken has been married for 36 years to his wife Lisa, a retired Special Education teacher. He has two daughters Katie (34), Jillian (24), grand-daughter Cecelia (3) and grandson Wells (1). Ken is the proud founder of the Holiday Meals for Military program run by Operation Homefront. A program that has provided holiday meals to over 540,000 military family members. Ken is also an advisory board member of the National Restaurant Association “Marketing Executives Group”, and a proud supporter of CORE™.
the Head of On-Premise for Demeter & Co, the launchpad for new super-premium products. Ken worked 35 years in various positions at Beam Suntory most recently as the VP of National Accounts, On-Premise with a focus on Hotels and Casual Dining. Other positions included VP of Imports and Specialty Brands and National Accounts; Sales Manager- Central
Region; Specialty Brands Manager- Central Region; and Southern California and Nevada State Manager. Ken was at Seagram’s for three years in various roles including State Manager of Colorado; Assistant State Manager Upstate New York; and Off-Premise Key Account Manager Massachusetts. Ken has been married for 36 years to his wife Lisa, a retired Special Education teacher. He has two daughters Katie (34), Jillian (24), grand-daughter Cecelia (3) and grandson Wells (1). Ken is the proud founder of the Holiday Meals for Military program run by Operation Homefront. A program that has provided holiday meals to over 540,000 military family members. Ken is also an advisory board member of the National Restaurant Association “Marketing Executives Group”, and a proud supporter of CORE™.
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