In the rapidly rising category of Whiskey we often ask, "What makes a whiskey premium?" How does distillation, the art of blending and the over 75 different straight whiskey and grain neutral spirit options combine to produce whiskey with its own character?  In this session, hear from producers of premium whiskey on how the art of craftsmanship has evolved to shape the way in which this category is differentiated and expertly appreciated within the US.