Name
Part 2: Gen Z Speaks: Redefining the Future of Wine & Spirits
Date & Time
Monday, September 8, 2025, 10:15 AM - 11:15 AM
Description

They’re digital natives, values-driven consumers, and increasingly part of the professional backbone of the beverage industry. Gen Z isn’t just reshaping how wine and spirits are consumed—they’re also influencing how they’re made, marketed, and sold.

In this candid, intergenerational panel, hear directly from Gen Z professionals working across wine and spirits—from production and hospitality to distribution, marketing, and media. Through their own lived experiences, the panelists will discuss what they value in brands, how they approach career paths in the industry, what kinds of products speak to their generation, and what they wish leadership understood better about creating inclusive and dynamic workplaces.

This is your chance to understand where the industry is going—straight from those who are already helping to shape it.

Session Type
Professional Development (60 min max)
Tasting Component?
Non-Tasting
Learning Objectives
Understand the values and motivators Gen Z brings to the workplace and the marketplace—including sustainability, mental health, DEI, authenticity, and flexible career paths.

Identify the types of brand storytelling, product formats, and experiences that are most likely to resonate with Gen Z consumers.

Gain practical insight into what industry employers and leaders can do to attract, retain, and develop young professionals across the three-tier system.