Gone are the days of passion being the simple equation for operating a successful wine bar. The DNA of the new wine bar is vastly different and far more complex. For the independent Sommelier looking to take their career in a new direction, this session will dive into the good, the bad, and the downright ugly of wine bar ownership. Hear from owners on their successes and failures as they impart advice to those looking to take the leap into entrepreneurship. In this session, we’ll talk branding, brick and mortar, inventory, marketing, building a winning team, wine list management, and profits, among others. Join moderators Brent Kroll, Sommelier and founder of Maxwell Park in DC, and Jayme Kosar, Owner, CEO, Founder & Head Sommelier of Society Wine Bar Franchise Group, alongside a panel of industry leaders for an informative session on how to open up your own wine bar in today’s economy.