Name
RTD: Is It All In the Can
Date & Time
Tuesday, May 7, 2024, 9:45 AM - 10:15 AM
Taylor Foxman
Description

At this point, it is almost impossible not to have consumed some form of beverage in a ready-to-drink / ready-to-serve format. The drink format which has been around for decades, hit peak popularity in the last 3-5 years (primarily due to COVID and the need for individual RTD format offerings) – but has since solidified its permanent stake as a here-to-stay product format for consumers all over the world

In this session, we dive into the various product formats in which consumers are currently enjoying beverages and what we see as the future of ready-to-drink beverages in 2024 and beyond. From boxed, canned, ready-to keg, and other unique formats (party cans, vials/tubes) this expert panel of producers explores best practices as to what’s working across the category

Location Name
Conference Room
Full Address
Reno-Sparks Convention Center
4590 S Virginia St
Reno, NV 89502
United States
Learning Objectives
1. Describe the evolution and impact of RTD beverages
2. Explore current trends and consumer preferences
3. Anticipate the future of RTD beverages
4. Explain best practices for RTD product success