Name
Effectively Connecting With Millennial And Gen Z Audiences
Date & Time
Sunday, October 6, 2024, 2:00 PM - 3:30 PM
Speakers
Description
Changes are afoot in the American drinks landscape. Younger audiences have not adopted the same drinking patterns as their predecessors, leading to a massive shift in alcohol consumption behaviors. Wine volume is dropping and predicted to decline for the foreseeable future as Millennial and Gen Z audiences replace wine at traditional drinking occasions with products like soft drinks, hard seltzers, and non-alcoholic cocktails. This data-driven presentation offers an analysis of how — and why — consumption is changing, and how beverage brands and drinks professionals can more effectively engage younger audiences.
Location Name
Town + Country B
Full Address
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
United States
500 Hotel Circle North
San Diego, CA 92108
United States
Session Type
Professional Development
Tasting Component?
Non-Tasting
Session Evaluation
Learning Objectives
Industry trends and insights, adapting to change, understanding younger consumers, beverage trends
Wine List in Tasting Order
Ocean Spray & Absolut RTD
Mumm Splits
Mumm Splits