As the President & CEO of J. Lohr Vineyards & Wines, Steve Lohr combines a big picture view of the wine industry with hands-on work ethic. In this role, Steve is responsible for the overall managementand strategic planning of J. Lohr Vineyards & Wines, with a particular focus on sales and finance.
Steve completed a three-term chairmanship of the Paso Robles WineCountry Alliance in 2009 and continues to advocate on behalf of the appellation and its 200+ wineries; in 2018, the Alliance named him its Wine Industry Person of the Year. Recognizing the importance of sustainability to a multigenerational family business, Steve chairs J. Lohr’s Sustainability Committee, and sits on the Board (and was the Chairman from 2016-18) of the California Sustainable Winegrowing Alliance, which promotes the adoption of sustainable practices throughout California’s vineyards and wineries. A longtime Board member of Wine Institute, he served as an officer of the organization for five years, and was its Chairman in 2017-18, bringing together the resources of 1,000 wineries and affiliated businesses to support legislative and regulatory advocacy, international market development, media relations, scientific research, and education programs that benefit the entire California wine industry.