Name
Future of the Wine Industry in SoCal
Date & Time
Monday, September 11, 2023, 2:00 PM - 2:30 PM
Gus Vizgirda
Description

In this presentation Gus will cover a spectrum of influential trends, including:

 

Virtual Tastings and Wine Education: Exploring the transformative impact of virtual tastings and online wine education, a trend that soared during the pandemic and continues to reshape how consumers learn and enjoy wines.

 

Sustainability and Organic Wines: 

Unveiling the growing consumer interest in sustainability and eco-friendly practices, alongside the surge in demand for organic and biodynamic wines.

 

Alternative Packaging: Exploring the innovative approaches wineries are adopting, such as canned wines and single-serve formats, to cater to an increasingly mobile consumer base.

 

Direct-to-Consumer Sales and Online Experiences: Delving into the remarkable rise of e-commerce and its influence on online wine sales and direct-to-consumer shipments, revolutionizing the way wineries connect with their audience.

 

Craft and Boutique Wineries: Unveiling the allure of smaller, distinctive wineries that captivate consumers with unique offerings produced in limited quantities.

Location Name
Fast Chats Stage (Expo Hall)
Full Address
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
United States
Session Type
Fast Chats
Tasting Component?
No
Handouts/Tool Kit
Session Evaluation
Learning Objectives
The ripple effect of these trends on the wine industry is profound. By the end of this session, participants will have a broad understanding of the dynamic trends currently driving the wine industry in Southern California and their broader impact on business strategies, consumer preferences, and sustainable practices.
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