Nombre de sesión
Future of the Wine Industry in SoCal
Fecha y hora
lunes, 11 de septiembre de 2023, 14:00 - 14:30
Gus Vizgirda
Descripción

In this presentation Gus will cover a spectrum of influential trends, including:

 

Virtual Tastings and Wine Education: Exploring the transformative impact of virtual tastings and online wine education, a trend that soared during the pandemic and continues to reshape how consumers learn and enjoy wines.

 

Sustainability and Organic Wines: 

Unveiling the growing consumer interest in sustainability and eco-friendly practices, alongside the surge in demand for organic and biodynamic wines.

 

Alternative Packaging: Exploring the innovative approaches wineries are adopting, such as canned wines and single-serve formats, to cater to an increasingly mobile consumer base.

 

Direct-to-Consumer Sales and Online Experiences: Delving into the remarkable rise of e-commerce and its influence on online wine sales and direct-to-consumer shipments, revolutionizing the way wineries connect with their audience.

 

Craft and Boutique Wineries: Unveiling the allure of smaller, distinctive wineries that captivate consumers with unique offerings produced in limited quantities.

Nombre del lugar
Fast Chats Stage (Expo Hall)
Dirección completa
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
Estados Unidos
Tipo de sesión
MicroTasting (1-2 Sku)
Tasting Component?
Non-Tasting
Handouts/Tool Kit
Session Evaluation
Learning Objectives
The ripple effect of these trends on the wine industry is profound. By the end of this session, participants will have a broad understanding of the dynamic trends currently driving the wine industry in Southern California and their broader impact on business strategies, consumer preferences, and sustainable practices.
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