Name
Recession Proof - How The Wine Industry Adapts To Economic Volatility
Date & Time
Tuesday, September 12, 2023, 9:00 AM - 10:30 AM
Speakers
Description
This session will look at the shape of the wine industry in times of economic recession. By taking a look back, we can understand how consumers are buying and how we can weather challenging conditions. Featured selections will over-deliver for their price points (all under $25), but not break the bank!
Location Name
California 2
Full Address
Town & Country Resort & Spa
500 Hotel Circle North
San Diego, CA 92108
United States
500 Hotel Circle North
San Diego, CA 92108
United States
Session Type
Tasting Session
Tasting Component?
Yes
Session Evaluation
Learning Objectives
1. Review the recent history of wine consumption in times of recession
2. Examine how the purchasing behavior of consumers changes and how the wine industry reacts to fluctuating demand.
3. Think outside the box when considering a wine list/shelf set to meet customers where they are.
4. Analyze the wine categories that manage to trend upwards during economic uncertainty.
2. Examine how the purchasing behavior of consumers changes and how the wine industry reacts to fluctuating demand.
3. Think outside the box when considering a wine list/shelf set to meet customers where they are.
4. Analyze the wine categories that manage to trend upwards during economic uncertainty.
Yes
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