This interactive session, led by award-winning public relations and marketing expert J.W. Arnold, will introduce you to the tools to harness the power of publicity and social media to raise your profile as a wine professional – locally, nationally and even internationally. Learn how to pitch traditional media, including newspapers, magazines and local television affiliates; create informative blog posts; and engage followers on Facebook, Twitter and Instagram, all while building your personal and professional brand. Arnold will share templates for pitches and practical tips to create an irresistible hook for journalists; provide a handy guide for writing better blog posts; and share real examples of successful social media campaigns and posts that can be replicated. If you want to take your career to the next level, don’t miss this session. Leverage your professional knowledge and tune your personal and professional brand to position yourself as a wine expert and influencer. Understand opportunities and how to pitch newspaper and magazine editors and television producers with wine-themed stories, featuring you as the expert. Learn guidelines for blog posts and other original digital content to engage readers and maximize search engine visibility. Determine the optimal social media channels to promote your knowledge and craft better posts and campaigns.