Name
Natural Wine: Philosophy, Bottle and Brand
Date & Time
Friday, November 15, 2019, 2:00 PM - 3:30 PM
Patrick Ballow Greyson Waller Robert Brownson Lou Amdur Kelli White
Description
Join the discussion on Natural Wines as Patrick Ballow, proprietor of Vino Carta is joined by a panel of industry thought leaders to explore the philosophy, bottle and brand behind this much talked about styles in the wine world. This session will explore:
 
Philosophy
  • Defining natural wine (Who's definition is "right?")
  • Origins-- What's Old is New Again
  • Present Day Motivations and connecting dots back to origins.
  • Transparency and how natural wine has impacted the global wine culture.
Bottle
  • Production practices
  • Avoiding manipulation
  • "Managing the natural"
  • Producers of Note
  • Accepting non-classical expressions
Brand
  • Natural Wine as a brand
  • Marketing natural wine
  • Selling natural wine-- How does natural wine fit into multiple profiles of wine programming?
  • Distinction in the marketplace-- How does natural wine appeal differently to different¬†demographics?
  • Maintaining principles in a world of sales (remaining true while maximizing success)
Location Name
Embarcadero
Full Address
InterContinental San Diego
901 Bayfront Court
San Diego, CA 92101
United States