Session Details: SommCon San Diego 2019

Join the discussion on Natural Wines as Patrick Ballow, proprietor of Vino Carta is joined by a panel of industry thought leaders to explore the philosophy, bottle and brand behind this much talked about styles in the wine world. This session will explore:

Philosophy

Defining natural wine (Who's definition is "right?")
Origins-- What's Old is New Again
Present Day Motivations and connecting dots back to origins.
Transparency and how natural wine has impacted the global wine culture.

Bottle

Production practices
Avoiding manipulation
"Managing the natural"
Producers of Note
Accepting non-classical expressions

Brand

Natural Wine as a brand
Marketing natural wine
Selling natural wine-- How does natural wine fit into multiple profiles of wine programming?
Distinction in the marketplace-- How does natural wine appeal differently to different demographics?
Maintaining principles in a world of sales (remaining true while maximizing success)