Cyndi Smith is the passionate co-founder of Fierce & Kind Spirits, where she plays a key role in developing the product portfolio, including three award-winning bourbons and an American Vodka that was recognized by Forbes as one of their Top 5 Vodkas to drink in 2025. She also co-heads The Fierce & Kind Equity Foundation, where 25% of Fierce & Kind Spirits’ profits are driven to build equity and entrepreneurship in historically underserved communities. While her deep love for whiskey has been instrumental in creating exceptional spirits, Cyndi leverages her background in education and expertise in whiskey to empower others through philanthropy, kindness, and resilience. Her leadership in the whiskey world reflects her commitment to quality, craftsmanship, and fostering a supportive community of whiskey enthusiasts, especially among women creators.